Adverting is important but expensive. Often small gifts provide better bang for the buck. The average time spent viewing an ad is less than 12 seconds while the life of a custom product can last much longer and assciate with positive qualities providing dozens to thousands of impressions. Great products are custom calendars and logo pens because they are used repeatedly, last a while and are affordable . What logo’d items will create a long-lasting emotional connection and increase the effectiveness of your ad campaign? Here are a few tips on promotional product placement for building your brand.
Quality
over quantity.
Rewarding your top 50 clients with an executive gift set often provides better
results than spend the same amount on numerous budget items.
Uniquely
functional is in.
Knowing your audience is key. Teachers and students are using flash drives more
than ever while hospital employees are often on the hunt for their lost
retractable badge reel. What products does your target audience use on a daily
basis?
Plan
ahead.
While custom caps and tote bags receive the highest number of
impressions-per-month, something appropriate for the climate or travel might
gain more attention and appreciation. Examples are personalized sandals or suntan lotion or items
that save attendees a trip to the overpriced gift shop for the essentials they
forgot at home.
Published by Rob Longwell
January 2023
No comments:
Post a Comment