Benefits for Specialty Foods on Product Placement Advertising

 

Did you ever wonder why product placement is a multi-billion-dollar industry? Most of us still have some free t-shirts or logo pens you’ve gathered through the years without thinking much about the effectiveness these branded items.

Here are some stats about the promotional products industry, and 50 of the mo 

1. 90% of people who receive a promotional product can recall the name of the brand. (Source: PROmotion Marketing, LLC)

2. 89% of consumers can recall the brand on a promotional product they received in the last 2 years. (Source: PROmotion Marketing, LLC)

3. A single promotional item averages 344 impressions per month. (Source: PROmotion Marketing, LLC)

4. 80% of people can recall the messaging of a brand after receiving a promotional product. (Source: PROmotion Marketing, LLC)

5. 80% of people have an immediate reaction when they receive a promo from companies they’ve never heard of. (Source: PPAI)

6. 82% of people have a more favorable impression of a brand after receiving a promotional product. (Source: PROmotion Marketing, LLC)

7. 70% of brands consider promotional products mostly or always effective in achieving marketing goals. (Source:  PPAI)

8. 53% of the time, a promotional product creates a more favorable impression of the advertiser. (Source: PROmotion Marketing, LLC)st surprising are gathered here. Who knows, you might end up using your newfound knowledge to encourage your boss to give promo products a try!

9. The first promotional product trade show was held in 1941 with 32 exhibitors. (Source: Sage Blog)

10. The promotional product industry consists of 40,546 companies, and 489,064 industry jobs. (Source: PPAI)

11. Promotional products are ranked the most effective form of advertising across all generations. ( Source: PPAI)

12. The promotional product industry has an estimated value of $23.3 billion. (Source: Brandon Gaille Small Business and Marketing Advice)

13. The Midwest has the largest number of promotional product firms in the top 50 in the U.S. (Source: ASI Central)

Posted by Rob Longwell